According to Apple, the average iPhone user unlocks their phone 80 times per day. That means that phones would be checked around 6-7 times an hour in a 12 hour day or in other words, once every 10 minutes.
Analyst Ben Bajarin wrote, “Prior to Touch ID for example, many organisations required eight, and sometimes longer, PIN numbers. Imagine entering that many numbers every time you pick up your smartphone. To emphasise this point, Apple shared a great statistic: their average users unlocks their phones 80 times a day.”
Apple is really trying to reinforce the security and ease of use of the fingerprint recognising feature that essentially will save time considering how often users are checking their phones. 89% of users are currently using the touch ID and Apple hopes to continue to drive consumer protection to new heights.
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