In Uber’s new worldwide “brand refresh” they have ditched the familiar ‘U’ icon for a shape with a square in the middle representing a ‘bit’. Riders will now see a circular shape on a green background and drivers will see a hexagonal shape on a red background.
The icons will differ in colour and pattern depending on the users location after much research into unique characteristics of countries. CEO Travis Kalanick said, “We exist in a place where bits and atoms come together. That is Uber. We are not just technology but technology that moves cities and their citizens.”
China
![Gold](http://australiabusinessnews.com.au/wp-content/uploads/2016/02/Gold-300x169.gif)
Ireland
![Oak](http://australiabusinessnews.com.au/wp-content/uploads/2016/02/Oak-300x169.gif)
Mexico
![Pink](http://australiabusinessnews.com.au/wp-content/uploads/2016/02/Pink-300x169.gif)
India
![Red](http://australiabusinessnews.com.au/wp-content/uploads/2016/02/Red-300x169.gif)
The new look has been criticised by many including Fortune who called it “bizarre.” However, many think it represents the future of transportation and connecting the whole word.
Fun Fact: Rotate the icon and the thin lines in the corner represent the Chinese character for big, 大
Whether you love it or you hate it, the likelihood is that you’ll continue to use the ride-sharing app without hesitation.
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