Tag: millennials
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Millennials are cereal killers for Kellogg’s
The breakfast food choices of Millennials have been a hot topic this year, so the revelation that almost half of the generation of young Americans don’t like cereal is fitting. It is, however, surprising that the reason most Americans don’t like cereal is due to the inconvenience of cleaning up afterwards. This disinterest has deeply damaged…
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Millennials prioritise sustainability
Every year, the consulting firm Deloitte undertakes a survey of millennials and their priorities, with the 2016 version yielding interesting yet not so unsurprising results. They interview almost 7,700 people, all of whom are born after 1982, possess a secondary education degree and are employed full-time. Overall, the study showed that people in this age group…