Tag: Marketing
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Chinese Computer setting record speeds
For seven consecutive years, the Chinese supercomputer has been listed as the word’s faster computer and has now been built without any American technology. This year’s champion is the Sunway TaihuLight which was developed by China’s National Research Centre of Parallel Computer Engineering & Technology. The software is intended to be used for engineering and research…
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News Corp bought APN: Was it a good Idea?
Rupert Murdoch, Founder and CEO of News Corp just bought APN News and Media’s regional newspaper business, for A$36 million. This leaves just their radio stations and advertising businesses. APN said back in February it was looking to sell its papers. The company owns 12 daily newspapers and 60 non-daily newspapers including the Daily Examiner (Grafton), Home Hunter guide…
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Snapchat’s new algorithm
According to Digiday Snapchat is developing an algorithm that will determine the ranking of new content from publishers and brands in user feeds. Currently Snapchat users see messages in chronological order but a new algorithm could see curated content from publishers and especially brands. A top publishing source close to Snapchat said, “It’s going to be the same…
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Instagram videos extended up to 60 seconds
If you’re currently struggling to condense the amazement of what your business has to offer in just 15 seconds, then looks like Instagram might be here to the rescue. Since introducing video sharing in June 2013, the platform has limited users to a 15 second time frame. As part of their continue commitment, the social…
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Pepsi attempts to attract healthy customers
Pepsi is attempting to win over the gym junkies and fitness freaks with a new ‘healthier’ version of their addictive drink. They have released Pepsi Light, which they are marketing as calorie free and available in some very different packaging. Pepsi have decided for the new beverage to be in the shape of a two-kilogram…
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Instagram becoming like Facebook
Your Instagram feed might soon look a lot like your Facebook one. In an Instagram blog post this morning, they announced that to improve your experience, they hope to change the feed by showing the moments they believe you will care about the most. Currently, Instagram posts are in reverse-chronological order but similarly to Facebook this…
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Optus push notification ads on iPhone
What an eventful week for Optus! Earlier this week there was speculation that the telecommunications company would be letting 1000 employees go in an attempt to cut costs. They denied the mass redundancies but are again in the limelight just days later. This time it’s in regards to a recent update to the Optus iPhone…
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McDonald’s shouldn’t be creating your taste
They admitted it themselves, it’s very ‘Un McDonald’s’ and it should stay that way. By now you are probably familiar with McDonald’s attempt to reinvent itself as an ‘upmarket’ restaurant with ‘Create Your Taste.’ Customers are encouraged to build their own burgers with a selection of gourmet buns, meats, cheeses and other teasers. We hate…
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Uber’s New Look
In Uber’s new worldwide “brand refresh” they have ditched the familiar ‘U’ icon for a shape with a square in the middle representing a ‘bit’. Riders will now see a circular shape on a green background and drivers will see a hexagonal shape on a red background. The icons will differ in colour and pattern…
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10 Commandments of Marketing
1. Thou Shalt Know Your Customer How can you bring value to you customers and what drives them to make a purchase? 2. Thou Shalt Not Assume One Audience More often than not you have different people you need to speak to. Take McDonald’s for example, they’re not going to market to the mum and…