Tag: influencer
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How Instagram is changing the book marketing game
Instagram has quickly become a crucial advertising platform for many industries, from beauty to lifestyle to films. While sponsored advertisements are common, what is particularly unique about advertising on Instagram is the use of ‘influencers’ who have a high level of trust and influence (hence the name) amongst their audience. When one thinks of…
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Engage with Twitter’s new app
Most Twitter users find Twitter very time consuming with its constant deluge of disorganised information. It’s difficult to see who you’re reaching with your tweets or how much followers are interacting with your content. In an effort to combat this, Twitter has introduced a new companion app, Engage. Engage highlights a Twitter user’s most important interactions…