Tag: google ads
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Google Attribution to track credit card payments for sales data
Google are planning to introduce a method of tracking billions of credit and debit card payments in order to help advertisers who post on Google’s services obtain sales data and judge advert success. Google Attribution will allow the company to track the credit card information of customers who have provided them to any Google service…
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Youtube advertiser boycott could cost Google millions
Google is facing international backlash with the Youtube advertiser boycott. Advertisers are boycotting Youtube to prevent their advertisements from appearing next to extremist content. Many high profile brands, such as McDonald’s and LO’real, have appeared next to hate speech and are subsequently campaigning for better moderation. Advertisers have frozen their contracts with parent company Google and it could…