Tag: brands
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Youtube advertiser boycott could cost Google millions
Google is facing international backlash with the Youtube advertiser boycott. Advertisers are boycotting Youtube to prevent their advertisements from appearing next to extremist content. Many high profile brands, such as McDonald’s and LO’real, have appeared next to hate speech and are subsequently campaigning for better moderation. Advertisers have frozen their contracts with parent company Google and it could…
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Myer Weribee store is a breath of fresh air
A Myer store in Werribee is breaking the cookie cutter mould of a traditional department store model; with a new target audience in mind. In September 2015, Myer boss Richard Umbers and CEO Daniel Bracon announced the their five year plan will include a $600 million facelift, including better change rooms and more boutique brands for the affluent buyers. …