Tag: brand
-
Garage business goes global thanks to Social Media
Sydney jewellery maker Nikita Majajas says she wouldn’t be in business without social media. The one-woman enterprise credits Instagram for transforming the designs crafted in her garage into a global brand. Doodad + Fandango founder Ms Majajas will share insights, tips and online marketing experiences on how to be an online success at the City…
-
Snapchat’s new algorithm
According to Digiday Snapchat is developing an algorithm that will determine the ranking of new content from publishers and brands in user feeds. Currently Snapchat users see messages in chronological order but a new algorithm could see curated content from publishers and especially brands. A top publishing source close to Snapchat said, “It’s going to be the same…
-
Deloitte Digital welcomes a new Spatial and Brand Experience Director
Deloitte Digital welcomes the appointment of Simon Stacey, Spatial and Brand Experience Director. His addition to the company is sure to open up opportunities for Deloitte to transform their customer experience across Australia. Simon brings over 25 years’ experience in aligning the physical and digital brands around the customer journey, communicating brand strategy and creating customer brand experiences. The…
-
McDonald’s shouldn’t be creating your taste
They admitted it themselves, it’s very ‘Un McDonald’s’ and it should stay that way. By now you are probably familiar with McDonald’s attempt to reinvent itself as an ‘upmarket’ restaurant with ‘Create Your Taste.’ Customers are encouraged to build their own burgers with a selection of gourmet buns, meats, cheeses and other teasers. We hate…
-
Uber’s New Look
In Uber’s new worldwide “brand refresh” they have ditched the familiar ‘U’ icon for a shape with a square in the middle representing a ‘bit’. Riders will now see a circular shape on a green background and drivers will see a hexagonal shape on a red background. The icons will differ in colour and pattern…