Tag: book publishing
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Coronavirus boosts book sales
One unexpected positive outcome from the COVID-19 lockdowns in the USA, United Kingdom, Australia and New Zealand was a surprising boost in book sales. With millions of people suddenly and unexpectedly forced to stay at home, a surprising number of people have turned to books to pass the time and distract from the stresses of…
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Coronavirus brings the publishing industry to a standstill
As the new Coronavirus spreads, it has sown fear and uncertainty amongst the publishing industry. With a number of important book fairs due to kick off over the next few weeks, publishers are pulling their teams out of the events due to fears over cross-infection, with a spokesperson for Simon & Schuster US citing…
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How Instagram is changing the book marketing game
Instagram has quickly become a crucial advertising platform for many industries, from beauty to lifestyle to films. While sponsored advertisements are common, what is particularly unique about advertising on Instagram is the use of ‘influencers’ who have a high level of trust and influence (hence the name) amongst their audience. When one thinks of…