Tag: advertising
-
Optus push notification ads on iPhone
What an eventful week for Optus! Earlier this week there was speculation that the telecommunications company would be letting 1000 employees go in an attempt to cut costs. They denied the mass redundancies but are again in the limelight just days later. This time it’s in regards to a recent update to the Optus iPhone…
-
10 Commandments of Marketing
1. Thou Shalt Know Your Customer How can you bring value to you customers and what drives them to make a purchase? 2. Thou Shalt Not Assume One Audience More often than not you have different people you need to speak to. Take McDonald’s for example, they’re not going to market to the mum and…