Tag: advertising
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Freelancers talk: How Coronavirus is affecting the most vulnerable jobs
As the unprecedented Corona crisis hits, Australian freelancers are struggling to keep their jobs. In Australia, freelancers occupy 10% of the job market, providing highly skilled, independent labour for the Australian workforce. Unlike traditional job roles, freelancing works on a project to project basis, offering virtually no job security. Without paid leave, consistent wages, and long-term…
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1Cover Travel Insurance Has Customers Covered in Rail, Hail, or Shine
1Cover Travel Insurance has reminded customers that they’ve got them covered in the best way possible. The insurance brokers upped their advertising game by giving out free umbrellas to Sydneysiders on their commute to work on Thursday. https://www.instagram.com/p/Bozseh7H_o2/?taken-by=1cover Sydney has faced a week of rain and grey skies, so 1Cover volunteers stood outside the Queen…
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The Platform of Scandals: Facebook’s Discriminatory Advertising
Facebook sure is having a bad moment. First we were confronted with the shocking revelation of privacy infringement in the Cambridge Analytica scandal. Not only did it lead to a trial for Mark Zuckerberg, but the social media giant underwent massive losses in its followers. Set to lose 2.1 million users in the US alone,…
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Instagram Queen Kayla Itsines Hits Advertising Week
You’d be hard pressed to find someone who hasn’t heard of Aussie workout queen, Kayla Itsines. When the name Kayla Itsines was mentioned a few years ago, the first things that would come to mind were fitness fanatic & Bikini Body Guides. Through years of personal training, educating women and absolutely grinding her way through the health…
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Market Value Losses and Dropping User Rates: What Does it All Mean?
Social media site Facebook has seen the biggest plunge in their market value to date, decreasing by approximately 20%, and $120 billion USD. This is the largest decrease in market value within 24 hours by any US company. But what does this mean for Facebook users? Will Facebook fall down the same hole as MySpace…
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Google advertising dissent expands to US
Major US brands have followed the UK’s lead in removing advertising from Google after having their logos placed alongside extremist content, with Australia closely monitoring the situation. The British government, the Royal Bank of Scotland (RBS) and retail giant Marks & Spencer have pulled their adverts from the media platform after their brands were placed alongside…
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7 vicious habits to break for productivity at work
If you want to keep your job you’re going to have to make sure you’re doing the right thing. Bad behaviour can affect the relationships you have with your boss and colleagues and you want to make sure you’re in their good books. You can easily break any bad habits by concentrating on tasks and definitely keeping…
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Twitter’s earnings disappoint
Twitter has posted its first quarter earnings and they are noticeably less than the analysts predicted. The company earned $595 million, which fell far short of the $607.8 million expected by industry analysts. Twitter showed a net loss for the quarter of $80 million. Although the company did grow its earnings by 36%, the disappointing…
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Pepsi attempts to attract healthy customers
Pepsi is attempting to win over the gym junkies and fitness freaks with a new ‘healthier’ version of their addictive drink. They have released Pepsi Light, which they are marketing as calorie free and available in some very different packaging. Pepsi have decided for the new beverage to be in the shape of a two-kilogram…
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Online Advertisements Overtaking On Screen
The Internet is the place to advertise! According to forecaster ZenithOptimedia, the annual spending on Internet advertising will rival that of television in 2016 and overtake it by 2018. This means that the future of advertising lies on the Internet. With streaming services and movement away from traditional television viewing systems, advertising moves more into…