Category: Business
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7 TED talks to improve the way you do business
Business is a world that is incredibly dynamic; constantly and unpredictably changing, so learning about it is an absolute must. Who better to learn from than seasoned experts, and where better to find those experts than at TED. Here are seven talks that are motivational, innovative and thought-provoking, and of course, are videos that will change the…
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Why blogging is the ultimate driver for traffic
Today’s marketing is all about increasing SEO, whether organic or paid, it’s the cornerstone of marketing because everybody is on the internet. Your potential and loyal customers are out there on the internet searching, socialising, sharing and stumbling upon new things. With the right marketing, a potential customer will search your business, socialise with someone who knows your business,…
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How to be your own best boss
You hear of people becoming their own bosses and reflecting that it’s the best thing they’ve ever done. But the fulfilment comes with gruelling work and constant flexing of the discipline muscle. It can also be a huge self-learning process. Whether you’re just stepping into the role, or you’ve been your own boss for years, here…
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Switch between Instagram accounts with the tap of a finger
The ‘marketing gods’ have answered our Instagram prayers as the social media platform finally introduces a new feature to be able to switch between multiple accounts. The days of logging in and out of accounts and matching passwords with usernames are long gone. The 7.15 version will allow up to 5 Instagram accounts to be…
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Tips for starting and maintaining a small business
The start of the year is a great time to reflect on your small business; is it successful? What more can I be doing? What should I stop doing? Your thirst for small business tips should be insatiable. While most of your learning will come from first-hand experience, sitting down and considering knowledge and advice…
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5 Qualities That Define a Great Leader
Give and you shall receive. Many leaders today get stuck between trying to be the ‘cool boss’ but still remain respected. These are five qualities every great leader should possess to be able to achieve the perfect balance of guidance, control and understanding. Ultimately, it is most important to be genuine and put yourself in…
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10 Commandments of Marketing
1. Thou Shalt Know Your Customer How can you bring value to you customers and what drives them to make a purchase? 2. Thou Shalt Not Assume One Audience More often than not you have different people you need to speak to. Take McDonald’s for example, they’re not going to market to the mum and…
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Why Facebook Video is broken, and how you can use it
Facebook video is rigged in horrible ways in order to steal traffic and users from youtube. In this video it shows how Facebook rigs the system to take views and revenue from YouTube. As a marketer what does this mean? In stead of getting angry about Facebook’s tactics, the best practice seems to be to…
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Finding a Co-Founder
Finding a co-founder is difficult but also critical. An analysis of dataset of 100,000 startups by Startup Genome showed that solo founders take 3.6x longer to reach the scale stage, compare to 2-3 co-founders. You might be lucky and have friends to partner up with but what are other ways people have come together and…
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Four Twitter Executives Depart
On Sunday, four head executives of social media platform, Twitter have exited the company. A major investor in Twitter confirmed that Alex Roetter (head of engineering), Katie Stanton (head of media), Kevin Weil (head of product) and Jason Toff (head of Vine) have left. Co-founder Jack Dorsey returned as CEO in October 2015 and the…