Category: Business
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10 Commandments of Marketing
1. Thou Shalt Know Your Customer How can you bring value to you customers and what drives them to make a purchase? 2. Thou Shalt Not Assume One Audience More often than not you have different people you need to speak to. Take McDonald’s for example, they’re not going to market to the mum and…
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Why Facebook Video is broken, and how you can use it
Facebook video is rigged in horrible ways in order to steal traffic and users from youtube. In this video it shows how Facebook rigs the system to take views and revenue from YouTube. As a marketer what does this mean? In stead of getting angry about Facebook’s tactics, the best practice seems to be to…
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Finding a Co-Founder
Finding a co-founder is difficult but also critical. An analysis of dataset of 100,000 startups by Startup Genome showed that solo founders take 3.6x longer to reach the scale stage, compare to 2-3 co-founders. You might be lucky and have friends to partner up with but what are other ways people have come together and…
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Four Twitter Executives Depart
On Sunday, four head executives of social media platform, Twitter have exited the company. A major investor in Twitter confirmed that Alex Roetter (head of engineering), Katie Stanton (head of media), Kevin Weil (head of product) and Jason Toff (head of Vine) have left. Co-founder Jack Dorsey returned as CEO in October 2015 and the…
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7 Tips For A More Productive Workplace
Set Objectives Let your employees know what needs to be achieved by setting objectives. Deadlines work as long as they are realistic. Use a program like Teamwork to allocate tasks so your employees can gain a sense of achievement each time they tick a task off that list. Workable Workspace Provide a space that employees…
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5 Australian startups to watch in 2016
2015 was Atlassian’s year. Who will own 2016? 2015 saw Australia’s most successful technology startup, Atlassian, going public. The federal government introduced its “ideas boom”. There is a renewed sense that Aussie startups have a chance of making it big. The new year brings new challenges, but there is more excitement in the local startup…
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Executive in Focus – Richard Branson
It is unlikely that you have not heard the name Richard Branson before. Branson has been one of the most influential and well known entrepreneurs of the last 50 years. Starting very young, Branson set up a mail order record business at age 17 called “Student”. Branson found success by selling records at considerably less…
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Red Teams – How to plan for what you haven’t thought of
Leadership can be a terrifying thing sometimes. A good leader must provide direction and clarity in instructions on how to get to the end goal. This can be extremely difficult when you are plagued by the unknown. Often times the best made plans can come apart due to unforeseen circumstances. The question of “What if there…