For NFL fans across the globe the Super Bowl might just be the single most important day of the year. Of course they’re interested in game statistics including passing yards, rushing yards, receiving yards, tackles, sacks and interceptions. However, for businessmen and women the Super Bowl is the single most important day for advertising each year and they too, care about statistics.
Marketers spent up to $2.5 million for 30 seconds of airtime back in 2006 and ten years later that number has doubled to $5 million. Last year 114 million viewers saw the game including all of the ads played in the breaks.
Most companies will release their ads or teasers online a few days before the game, as they are more likely to get more views than those who wait until game day. Bud Light have teamed up with Seth Rogen and Amy Schumer this year to stand out from the highly competitive crowd of other advertisements. Take a look!
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